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  2. Aristotle's Rhetoric
  3. Cognitive Dissonance (Festinger)
  4. Construction of Identities on the Web by Daniel Chandler
  5. Constructivism as a Theory of Communication (Delia)
  6. Cultivation Theory (McCombs & Shaw)
  7. Cultural Approach to Organizations (Geertz & Pacanowsky)
  8. Cultural Studies (Hall)
  9. Elaboration Likelihood Model (Petty & Cacioppo)
  10. Expectancy Violations Theory (Burgoon)
  11. Face Negotiation Theory ( Ting Toomey)
  12. Functional Perspective on Group Decision Making (Hirokawa & Gouran)
  13. Genderlect Styles (Tannen)
  14. Media Ecology (McLuhan)
  15. Muted Group Theory (Ardener & Kramarae)
  16. Narrative Paradigm (Fisher)
  17. Social Information Processing Theory – Online Communications (Walther)
  18. Social Judgement Theory (Sherif)
  19. Social Penetration Theory
  20. Spiral of Silence (Noelle-Neumann)
see more

Media Ecology (McLuhan)

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